How to Use Campaigns in Your Marketing Strategy
Campaigns are an essential part of managing your marketing strategy in MDC. They act as an overlay to your underlying marketing strategy, allowing you to create targeted communication with customers on a range of types.
Creating a Campaign
To create a campaign, navigate to main menu and select the "Campaigns" option. From here, you can click on the "Add" button to get started. Next, you'll be asked a series of quick questions to quickly link any target Personas, Products and Objectives before moving onto your Campaign Dashboard.
When creating a campaign, it's important to link in relevant customer personas that you're targeting, as well as any specific products or objectives that the campaign is focused on. This will help you stay organized and ensure that your campaign is tailored to your specific goals.
Next, you'll need to plan out your activities and actions for the campaign. This can include things like email marketing, social media posts, or even physical mailers. Make sure to set a timeline for each activity and assign responsibilities to team members if needed.
Once you have your plan in place, it's time to create the actual campaign content. This can include graphics, videos, or written content. You can also link relevant documents and links to your campaign to provide more information to your customers.
Managing Your Campaigns
After your campaign is up and running, you can easily manage it through the campaign menu or in other areas of your Marketing Workspace. You can archive campaigns when they are no longer in use, making it easier to keep your campaigns organized and clutter-free.
You can also filter your campaigns by name, date, or other criteria to quickly find the campaign you're looking for. This is especially helpful if you have many campaigns running at once.