Understanding KPIs in MDC
In MDC, KPIs (Key Performance Indicators) are an essential tool for monitoring progress and evaluating the effectiveness of your marketing activities. They provide a clear and measurable way to track your performance and ensure that you are on track to meet your objectives.
KPIs are typically defined targets (minimum and maximum) that are set by your team or agency for a business. These targets can be based on various metrics, such as website traffic, conversion rates, or social media engagement. They serve as a benchmark for your marketing activites and help you determine whether you are meeting your goals.
In MDC, KPIs are often linked to specific objectives. For example, if your objective is to increase website traffic by 10%, your KPI could be an website visits within a range of 1000 to 1500 visits over a certain time frame.
However, KPIs can also operate in isolation and be used to track progress on a specific aspect of your marketing strategy.
Getting Started with KPIs
To get started with KPIs in MDC, follow these steps:
Navigate to 'Targets & Insights'
Click Targets and select 'KPIs' from the dropdown menu
Click 'Add'
Key Features of KPIs
By following these steps, you can effectively use KPIs to measure and improve your marketing activities in MDC.
Set a Review Schedule: Calendarize regular review of your KPIs to keep them front of mind.
Assign to Team Member: Assign a Team Member who is responsible for monitoring the KPI
Collaborate: Write comments, and @mention team members to keep them notified.
Archive: When a KPI is complete, archive it for referencing at a later time.
Conclusion
KPIs are a crucial component of the MDC platform, providing a way to track and evaluate your marketing performance. By setting clear and measurable targets, you can ensure that your marketing efforts are aligned with your objectives and make data-driven decisions to drive success. Use the steps outlined in this article to get started with KPIs in MDC and take your marketing to the next level.