Here's how to define your top-level marketing objectives to guide your strategy and measure success.
Navigate to Targets & Insights
Click Targets > Objectives from the dropdown menu.
Click 'Add'
Tip: Your AI Assistant can help with setting objectives. Click 'Create' from your popup window. If you don't like the objective created, clid 'Create' again.
You can then go ahead and create more objectives or begin creating relevant KPIs and Metrics to help measure success.
Viewing Objectives
From the Objectives Window, click 'View'. This will take you to our objectives Builder window where you can make changes to your KPI by clicking on the objective, or begin building out KPIs and Metrics from your Objectives window.
