What is the Marketing Mix?
The Marketing Mix is a kanban dashboard that helps you visualize and manage your marketing funnel. It is designed to give you an overview of all your marketing activities, whether they are always on or scheduled, and how they are targeting your customers at each stage of your marketing funnel.
Understanding the Marketing Mix
The Marketing Mix is broken into funnel stages, which represent the different stages of your marketing funnel. These stages can include awareness, interest, consideration, ownership or any customized representation of your funnel that you choose. Each stage is then assigned specific marketing activities that are relevant to that stage.
Key Features of the Marketing Mix
The Marketing Mix offers several key features to help you effectively manage your marketing activities:
Filter: Filter your activities to get full picture of activities per their team member assignment, target customers, allocated campaigns and more.
Drag and Drop: Drag and Drop funnel activities to order to your preferences.
Add Activities: Add activities directly via your Marketing Mix Dashboard, to build a visual representation as you go.
Tip: Any activities not assigned to your funnel will be highlighted via the orange inline callout box above your kanban board. Click 'view' to assign these.
Conclusion
The Marketing Mix is a powerful tool for managing your marketing funnel and keeping track of all your marketing activities. With its user-friendly interface and helpful features, it can help you stay organized and on top of your marketing.