How My Digital CMO's Navigation is Organized
MDC is carefully structured into two main sections: Strategy and Management.
Strategy
The Strategy section is all about taking stock of your current situation and determining where you want to position your business. This section allows you to put together a map of your goals and objectives, as well as identify any underutilized elements that may be buried in a spreadsheet. These elements can then be referenced throughout the planning and implementation process, giving you a more comprehensive and effective strategy.
Manage
Moving on to the Management section, this is where MDC aims to help you deliver on your strategy. Here, you will find action items to keep you on track, a calendar to help you stay organized, and the ability to overlay campaigns for a deeper and more focused approach to your marketing activities.
More Tools
The more tools section is section designed to make available additional features to power-up your strategies, while keeping your overall marketing framework uncluttered.