The following sections form part of your Product/Service profiles, designed to provide a comprehensive overview of its value and benefits to prospective customers and more.
Details
Provides specifics of your product or service, highlighting its key components.
Selling Proposition
Articulate what differentiates your offering from competitors, emphasizing value.
Positioning
Postioning Chart: 2 x 2 quadrant charts can be created to compare features of your product/service against competitors.
Tip: Positioning Charts are created under the more tools menu.
Positioning Statement: Utilize the quadrant graph to visually represent your product’s position in the market, along with a clear positioning statement. To get started click '...' in the right corner of this section.
Features
List the main features that define your product or service, focusing on specifics that matter to customers.
Benefits
Explain how the features translate into tangible benefits for the customer and the value they provide.
Post-Purchase Offering
Outline what you offer after the purchase, such as customer service or additional resources.
Reasons to Believe
Identify evidence that supports your claims, like testimonials, reviews, or case studies.
Common Objections
Addressing Concerns: Identify typical objections customers might have and how to overcome them.
Target Customers
Connect your Product / Service profile to to specific Customer Personas to refine targeting.
Tip: Use AI tools and templates to streamline the creation of product profiles and generate innovative ideas. Refer to these profiles when creating content for targeted and relevant marketing campaigns.