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Trend Monitors

How to Schedule Competitor and Industry Site Trend Monitors

Kim Rounsefell avatar
Written by Kim Rounsefell
Updated over a month ago

How to Use Trend Monitors to Stay Ahead of the Game

Trend monitors are a powerful tool that can help you stay on top of the latest trends in your industry or niche. With the help of AI-powered thematic analysis, trend monitors can identify key themes, sentiment, and growth opportunities from various sources such as industry websites and competitor sites. In this article, we will guide you on how to set up and use trend monitors effectively.

What is a Trend Monitor?

A trend monitor is a tool that uses AI technology to analyze data from different sources and provide a comprehensive report on the latest trends in a specific industry or niche. It can help businesses and individuals stay informed about the latest developments, identify potential opportunities, and mitigate risks.

Setting Up Your Trend Monitor

To get started with trend monitors, follow these simple steps:

  1. Navigate to More Tools > Trend Monitors

  2. Click 'Add' to add a new trend

  3. Enter a Name and Description e.g., 'Competitor Developments'

  4. Click 'Save'

The next step is to create your Monitors, these are recurring events that you can schedule to run weekly or quarterly. To create your first monitor

  1. Under Monitoring Sources, Click 'Add'

  2. Select a Source (Article, Industry News, Competitor)

  3. Select or add a URL to monitor

  4. Select your frequency (monthly, quarterly)

  5. Enter additional instructions for your monitor. This could include areas of interest for the monitor to evaluate

  6. Click 'Save'

Tip. Once saved, your monitor will run immediately and return results, then schedule itself based on the monthly or quarterly schedule selected.

Viewing Alerts and Trend Reports

Once your monitor has completed an alert will be created with a summary of the key findings, an overall sentiment and key themes extracted.

Note about Key Phrase Scores: the score associated with each key phrase represents the confidence level or importance of that phrase within the analyzed text.

Important: An overall trend report is also created which summarizes findings from the most recent monitors for the current trend. This takes a few minutes to generate as it allows for the most recent monitoring to complete. This report identifes overall themes, Areas for Growth and potential Risks.

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