Your brand dashboard helps you define and keep track of the overarching brand vision underpinning a marketing strategy and business along with key assets and other important documentation.
To access your Brand Dashboard, click 'Brand' from your main menu on your marketing workspace.
Brand Vision
Define and align your brand’s strategic direction by setting a clear vision. This section helps you outline your mission, Unique Value Proposition (UVP), positioning, competitive strategies, success metrics, tone of voice, and aspirational goals.
Sections:
Mission and Unique Value Proposition (UVP): Define your brand’s core purpose and what sets it apart.
Positioning and Strategy: Identify market position and strategies to achieve competitive advantage.
Tip: Positioning quadrant charts can be created by navigating to More Tools > Positioning
Success Metrics: Outline what success looks like for your brand.
Tone of Voice: Establish the communication style that resonates with your audience. This section will be utilized in the content creation section.
Aspirational Goals: Set long-term objectives that inspire growth and innovation for your business. .
Assets
Organize and manage all brand-related materials in one accessible location. This section allows you to add links, upload relevant documents, and store brand-specific content like logos.
Sections:
Links and Documents: Add and manage links to important resources and upload files.
Content: Develop and store brand-specific content for easy access and collaboration.
Comments
Foster team collaboration and maintain a record of brand development through the comments section. This feature allows you to track discussions and decisions, ensuring continuity and clarity in brand management.
To add a comment click the Speech Bubble Icon